At UpperTier Marketing, we know that nothing derails a successful Google Ads campaign faster than policy violations. Whether it’s due to ad disapproval, account suspension, or rejected ads, navigating Google’s complex policies can be challenging. However, getting your ads back online quickly is critical to ensuring the success of your campaigns. That’s where we come in.
We specialize in identifying policy violations and handling the appeals process to resolve issues swiftly and get your ads reinstated. Google has a vast array of advertising policies, ranging from prohibited content to restricted industries, and even violations related to misleading claims or improper use of certain trademarks. Understanding the nuances of these policies can be daunting, but with our in-depth experience, we make sure your campaigns meet all the necessary guidelines.
Common Types of Policy Violations We Handle
- Prohibited Content Violations: This includes ads that promote products or services that Google has banned from advertising, such as dangerous products, counterfeit goods, or inappropriate content. We carefully assess your ads to ensure they comply with these strict rules and handle appeals when ads are flagged unnecessarily.
- Restricted Content Violations: Many industries—like healthcare, finance, or gambling—fall under restricted categories where certain claims, images, or targeting may not comply with Google’s policies. If your ads are flagged under these restrictions, we work to craft appropriate responses to ensure compliance while maximizing the effectiveness of your campaign.
- Misleading Claims or Misrepresentation: If your ads are accused of making misleading claims or misrepresenting your product or service, we’ll analyze the specifics of the claim and adjust the copy to meet Google’s standards. This involves fine-tuning the ad content to ensure it’s both compelling and policy-compliant, while also handling the appeal to justify any claims that may have been misinterpreted.
- Trademarks and Copyright: Google has strict rules on the use of trademarks and copyrights, and ads can be flagged for unauthorized use of these terms. We help navigate these violations by ensuring all the necessary permissions are in place, handling the appeals process, and ensuring your ads are not unintentionally infringing on protected intellectual property.
- Destination Policy Violations: Ads can be disapproved if they lead to landing pages that violate Google’s policies, such as sites that contain malicious software, inappropriate redirects, or unsupported claims. We’ll audit your landing pages and fix issues to ensure they comply, making sure you can continue directing valuable traffic to your site.
How We Manage the Appeal Process
When your ads are disapproved or your account faces suspension, time is of the essence. The first step in our process is to thoroughly review your account and pinpoint the exact nature of the policy violation. We work to understand the root cause—whether it’s an issue with the ad content, landing page, or targeting—and devise a strategy for resolution.
Once we have a clear understanding of the issue, we move quickly to create and submit a formal appeal to Google. Our team of experts will draft a detailed explanation addressing the violation and the steps we’ve taken to correct it. This can include modifying ad copy, removing restricted keywords, or adjusting targeting to ensure everything falls within Google’s guidelines.
Tracking and Resolution
After submitting the appeal, we don’t leave anything to chance. We understand that waiting on a resolution can be stressful, so we ensure constant follow-up to track the progress of the appeal. We liaise directly with Google’s support team to expedite the review process, ensuring you’re not left in the dark. Throughout the process, we keep you informed of any updates, changes, or feedback from Google, so you’re always aware of the status of your campaigns.
Once the issue is resolved and your ads are reinstated, we provide a full post-resolution review to ensure ongoing compliance and prevent future violations. Our goal is not just to fix the problem at hand but also to optimize your campaigns for long-term success, ensuring no future interruptions.
Minimizing Downtime and Maximizing Results
At UpperTier Marketing, we understand that any downtime in your ads can mean missed opportunities and lost revenue. That’s why we handle every appeal with urgency and professionalism, ensuring your ads are reinstated as quickly as possible. Our thorough knowledge of Google’s policies, combined with our proactive communication and follow-up, ensures that your campaigns remain active and compliant, driving results without interruptions.
Whether it’s identifying policy violations, crafting appeals, or managing follow-ups with Google, our team is dedicated to keeping your campaigns running smoothly and ensuring you achieve your advertising goals.
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