Blog Resources

Practical Google Ads advice from the team behind 50+ managed accounts. Pick a category below to jump straight to what you need.

Apps & integrations

View all
How to Track Calendly Bookings as Google Ads Conversions
Calendly bookings

Redirect Calendly bookings to a confirmation page so Google Ads counts every scheduled meeting.

How to Set Up Meta Business Manager and Share Access With Your Agency
Meta Business Manager

Check your business portfolio, Page, ad account, and Pixel, then give your agency partner access.

How to Set Up Ringba Call Tracking for Google Ads
Ringba call tracking

Set up Ringba to track, record, and qualify the phone calls your Google Ads campaigns generate.

How to Set Up and Share Access to Google Local Services Ads
Local Services Ads

What Local Services Ads are, how to set up an account, what Google needs to verify you, and how to share access.

How to Give an Agency Access to Your Shopify Store
Shopify access

Find your Shopify store URL and collaborator code so your agency can request access safely.

How to Set Up and Verify Google Search Console
Search Console

Set up Google Search Console, verify your domain with a TXT record, and give your agency access.

How to Create and Share Access to Google Merchant Center
Google Merchant Center

Set up Google Merchant Center so your products can show in Google Shopping, and give your agency access.

How to Create and Share Access to Google Tag Manager
Google Tag Manager

Create a Tag Manager account and container, install it on your site, and share access with your agency.

How to Create and Share Access to Google Analytics (GA4)
Google Analytics

Create a Google Analytics 4 account, install the tag, and give your agency or team the right level of access.

Audiences

View all
Google Ads Audience Segments Explained: In-Market, Affinity, Life Events & Detailed Demographics
Interests & demographics

In-market, affinity, life events, and detailed demographics explained, plus when to use each one.

Google Ads Your Data Segments: Remarketing and Customer Match Explained
Your data segments

Reach people who already know your business with website, YouTube, and Customer Match lists.

Google Ads Custom Segments: How to Reach the People Searching for What You Sell
Custom segments

How to build Google Ads custom segments from keywords, websites, and apps that reach real buyers.

Bidding & budgets

View all
Maximize Conversion Value in Google Ads: How It Works and When to Add a Target ROAS
Maximize conversion value

How Maximize Conversion Value works, how target ROAS fits in, and when to bid for value instead of volume.

Maximize Conversions in Google Ads: How It Works and When to Add a Target CPA
Maximize conversions

How Maximize Conversions works, what changes when you add a target CPA, and how to set a target that works.

Maximize Clicks in Google Ads: How It Works and When to Use a Max CPC Limit
Maximize clicks

How Maximize Clicks spends your budget, when it makes sense, and how a max CPC limit keeps costs in check.

Campaign types

View all
Vehicle Listing Ads (VLAs): How Google Vehicle Ads Work
Vehicle listing ads

How Google's vehicle listing ads work, what you need to run them, and how to set them up with Performance Max or Shopping.

Demand Gen Campaigns: Reach New Customers on YouTube, Discover, and Gmail
Demand Gen

How Demand Gen campaigns work, which goals they're best for, and how to use them to create demand before people search.

Google Display Campaigns: Best for Remarketing and Awareness
Display campaigns

How Display campaigns work, why they shine for remarketing and brand awareness, and how to avoid wasted spend.

Performance Max: What It Is and When It's the Right Campaign Type
Performance Max

How Performance Max works across Google's channels, which goals it's best for, and how to give it the right inputs.

Google Shopping Campaigns: The Best Way to Sell Products on Google
Shopping campaigns

How Shopping campaigns work, why they're built for online sales, and how to set them up alongside Performance Max.

Google Search Campaigns: When They Work Best and How to Run Them
Search campaigns

How Search campaigns work, which business goals they're best for, and how to set one up for calls, leads, and sales.

Conversion tracking

View all
How to Track Phone Calls in Google Ads: Calls From Ads and Calls From Your Website
Phone call tracking

How to track calls straight from your ads and calls from your website, so every phone lead counts.

The Google Tag (gtag.js) Explained: How to Install It and Track Conversions
The Google tag

What the Google tag is, how to install it, and how to use it to track conversions in Google Ads.

Google Ads Enhanced Conversions: What They Are & How to Set Them Up
Enhanced conversions

Google Ads conversion tracking is essential for understanding which campaigns, keywords, and advertisements generate result

Optimization

View all
Google Ads Audit Strategies You Can Implement Today
Audit strategies

Discover proven Google Ads audit strategies to optimize the hidden potential behind your campaigns.

The Power of Keyword Research to Optimize Your Campaigns
Keyword research

Keyword research helps you understand your audience, improve search rankings, and create content that drives better results

Ongoing Optimization: The Key to Google Ads Success
Ongoing optimization

Ongoing optimization ensures your Google Ads campaigns stay effective and efficient.

Policy manager

View all
How to Complete Google Ads Advertiser Verification
Advertiser verification

Step-by-step: where to start verification, which documents Google accepts, and how to avoid paused ads.

Helping You With Policy Appeals
Policy appeals

Fix your policy appeals now

Reporting

View all
Custom Google Ads Scripts: Tracking What Matters Most
Custom scripts

Schedule a call with us to discover how our custom scripts can elevate your campaign performance.

Apps & integrations
Audiences
Bidding & budgets
Campaign & ad formats
Conversion tracking
Optimization
Policy manager
Reporting

Partner with our Google ads team to maximize your revenue

Schedule a call