How to Complete Google Ads Advertiser Verification

Google requires advertiser verification to confirm your identity, ensure policy compliance, and increase transparency to protect users from fraud and misleading ads. When Google asks you to verify, you'll see a notice in your account along with a deadline to complete it.

How to Complete Advertiser Verification

1. Sign in to your Google Ads account.
2. In the menu, click Admin > Policy > Account.
3. Click Start verification.
4. Complete the “About your business” questionnaire. This determines whether you verify as an individual or an organization.
5. Provide one document from List A and one from List B:
   • List A, your organization's registration document:
     • A letter or notice issued or stamped by the IRS, such as a CP 575, that confirms your Employer Identification Number (EIN)
     • A copy of the organization’s Form 8871, 8872, or 990 from the IRS website
     • A state-issued certificate of business registration or incorporation
     • Your organization’s most recent SEC filing, including Form 10-K, 10-Q, or 8-K
     • A business credit report from Experian, Equifax, or TransUnion
     • A dated letter requesting verification for a government or public agency, written on official agency letterhead
   • List B, your identification:
     • Driver's license
     • State-issued ID
     • Passport
     • Green card
6. Submit business operations information if requested, such as the nature of your business, your industry, and your advertising objectives.
7. Upload your documents directly in the form and follow any prompts for phone or email confirmation.
8. Review and submit the application.
9. Wait for Google to process it, usually up to 5 business days. You'll get an email with approval or next steps.

Don't Miss the Deadline

You must complete advertiser verification by the deadline shown in your Google Ads account. If you don't finish on time, your ads may be paused until verification is successfully completed.

Final Thoughts

Verification is usually quick when you have the right documents ready. Start as soon as Google asks, use documents that exactly match your business name, and keep an eye on your email for follow-up requests.

At Uppertier Marketing, we help clients get through verification and other policy issues quickly so their ads keep running. If you're stuck, schedule a call with our team.