$92,966 in sales from just $3,728 in ad spend

We partnered with a garage company seeking to boost its digital presence and drive significant sales through online advertising. The company, specializing in high-quality garage doors and accessories, faced challenges in reaching its target audience effectively through its existing marketing efforts. Our objective was to utilize Google Ads to maximize their return on investment by generating high-quality leads and increasing sales while maintaining a cost-effective budget.

To meet these goals, we crafted a strategic plan involving both Search and Performance Max campaigns:

• Search Campaigns: We focused on targeting potential customers actively searching for garage doors and related accessories. By utilizing specific keywords such as “buy garage doors,” “affordable garage door accessories,” and “garage door installation,” we aimed to attract users with high purchase intent. We also developed compelling ad copy that highlighted the company’s unique selling points, such as product durability, competitive pricing, and customer satisfaction guarantees.
• Performance Max Campaigns: To complement the search campaigns, we deployed Performance Max campaigns that leveraged Google's AI and machine learning capabilities. These campaigns allowed us to reach a wider audience across all Google platforms, including Search, Display, YouTube, and Discover. By analyzing customer data and behavior patterns, we tailored our ads to resonate with different segments of the target audience, ensuring broader visibility and engagement.
• Optimization and Adjustments: Throughout the campaign, we conducted continuous performance monitoring and made data-driven adjustments. This included optimizing keyword bids to enhance ad positions, refining audience targeting to improve relevance, and testing different ad creatives to identify the most effective messaging. We also adjusted budget allocations between the Search and Performance Max campaigns based on their performance, ensuring an optimal balance between reach and conversion efficiency.

‍

The results of our carefully crafted strategy were remarkable:

• Sales Generated: The campaign achieved an impressive $92,966 in sales during the month of July 2024, exceeding the client’s expectations and significantly boosting their revenue.
• Return on Ad Spend (ROAS): With an investment of just $3,728 in ad spend, the campaigns delivered an exceptional ROAS of 24.9x. This high return demonstrated the effectiveness of our targeted advertising approach and optimization efforts.
• Enhanced Brand Visibility: Beyond direct sales, the campaigns significantly increased the company’s online visibility. The Performance Max campaigns, in particular, expanded the brand’s reach across multiple Google platforms, leading to a surge in website traffic and a broader audience engagement.

Through a combination of strategic planning, precise execution, and continuous optimization, we were able to deliver outstanding results for the garage company. This case study exemplifies how a well-rounded digital advertising strategy can drive substantial growth, even within a highly competitive market.

‍