102 phone calls from just $474 in ad spend.

From March 1 to March 31, 2024, we launched a targeted Google Ads campaign for a brick-and-mortar service-based business. The business aimed to increase inbound phone calls to drive more customer engagement and enhance its local presence. Our objective was to generate a substantial number of phone calls while maintaining a low cost per call to maximize the return on ad spend.

To achieve these goals, we developed a strategic advertising plan focused on attracting local customers who were ready to engage with the business:

• Keyword Strategy: We conducted thorough keyword research to identify high-intent search terms that potential customers might use when looking for the services offered by the business. By selecting keywords such as “nearby [service] provider,” “local [service] shop,” and “[service] services near me,” we aimed to reach users who were most likely to convert through a phone call.
• Ad Copy and Extensions: We created engaging ad copy that emphasized the convenience, quality, and immediate availability of the business's services. Clear calls to action, such as “Call Now to Book Your Appointment” and “Contact Us for Expert Service,” were used to encourage users to call directly from the ad. We also utilized call extensions to make it easy for users to initiate a phone call directly from their search results.
• Location-Based Targeting: To ensure we reached the most relevant audience, we employed location-based targeting within a specific radius around the business's physical location. This strategy helped us focus the ad spend on users in close proximity to the business, increasing the likelihood of conversion. We also implemented a manual bidding strategy to effectively manage the budget and maximize the campaign’s efficiency.
• Continuous Optimization: Throughout the campaign, we closely monitored performance metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. We made real-time adjustments to bids, refined targeting criteria, and tested different ad variations to enhance the campaign’s effectiveness and reduce the overall cost per call.

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Our focused and data-driven approach delivered exceptional results for the brick-and-mortar service-based business:

• Phone Calls Generated: The campaign generated a total of 102 phone calls over the course of March 2024, significantly boosting customer engagement and driving foot traffic to the business.
• Cost Efficiency: With a total ad spend of $474.21, we achieved an average cost per call of just $4.65. This demonstrated the cost-effectiveness of our strategy in generating valuable leads at a minimal cost.
• Ongoing Campaign Success: Due to the campaign’s initial success, we have continued to run and optimize it, consistently delivering strong results for the client. The ongoing nature of the campaign allows us to continuously refine our approach and maintain a steady flow of phone call leads.

By leveraging targeted keyword strategies, compelling ad copy, and precise location-based targeting, we successfully drove significant phone call conversions for the service-based business. This case study illustrates our ability to create and execute an effective Google Ads campaign that meets and exceeds client expectations.

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