How to Track Calendly Bookings as Google Ads Conversions

If people book calls or appointments through Calendly, those bookings are some of your most valuable conversions. But because the booking happens inside Calendly, Google Ads can't see it by default. The simplest fix is to send people to a confirmation page on your own website after they book, then track visits to that page as a conversion.

Step 1: Set Up the Redirect in Calendly

1. Log in to Calendly and open the event type you want to track.
2. Open the event's settings and find the confirmation page options.
3. Choose to redirect to an external site.
4. Enter a dedicated confirmation page on your website, for example yoursite.com/meeting-confirmed.
5. Save your changes.

Redirect options depend on your Calendly plan, so check that your plan supports it.

Step 2: Create the Confirmation Page

• Create a simple page on your website at the URL you entered, thanking people for booking and explaining what happens next.
• Make sure the Google tag is installed on that page.
• Keep the page out of your site navigation so only people who booked land on it.

Step 3: Track It as a Conversion

• In Google Ads, create a website conversion action for booked meetings.
• Set it to fire when someone loads your confirmation page URL. You can do this with a page-load conversion, an event snippet on the page, or a Google Tag Manager trigger.
• Count it as "One" per click, since one person booking is one lead.

Tips

• Use a URL that's unique to successful bookings, so regular website visitors aren't counted as conversions.
• Use a separate confirmation page for each event type if you want to track them separately.
• Test it by booking a test appointment and confirming the conversion fires.

At Uppertier Marketing, we set up booking tracking so every scheduled meeting gets credited to the right campaign. If you need help, schedule a call with our team.