How to Create and Share Access to Google Merchant Center
Set up Google Merchant Center so your products can show in Google Shopping, and give your agency access.
Google Merchant Center is where your product information lives for Google. It's required for Shopping ads and helps your products appear across Google. Here's how to create an account and share access.
Step 1: Create a Merchant Center Account
- Follow Google's setup guide at Google Merchant Center Help to create your account, verify your website, and add your business details.
- Connect your products by uploading a product feed or linking your ecommerce platform, like Shopify or WooCommerce.
Step 2: Share Access
- Sign in to Google Merchant Center.
- Click the settings (gear) icon in the upper right corner and select People and access.
- Click Add person.
- Enter the email address of the person or agency you're adding.
- Choose an access type: Admin gives full control, including managing users and settings. Standard allows managing product data and viewing performance without managing users.
- Set their email notification preferences and click Add user.
The invited person receives an email to accept the invitation.
Tips
- Link Merchant Center to your Google Ads account so Shopping and Performance Max campaigns can use your products.
- Check the Diagnostics or Needs attention area regularly for disapproved products.
At Uppertier Marketing, we set up and optimize Merchant Center feeds so your products show up for the right searches. If you need help, schedule a call with our team.
