How to Create and Share Access to Google Tag Manager

Google Tag Manager lets you manage tracking tags, like Google Ads conversions, Google Analytics, and other marketing pixels, from one place without editing your website code every time. Here's how to set it up and share access.

Step 1: Create a Google Tag Manager Account

1. Go to tagmanager.google.com and sign in with your Google account.
2. Click Create account.
3. Account details: enter your business name and select your country.
4. Container setup: name the container after your website and choose Web as the target platform.
5. Review and accept the Terms of Service, then click Create.
6. Install the code: Tag Manager gives you two snippets. Paste the first right after the opening head tag and the second right after the opening body tag on every page. Many website platforms and plugins can add these for you.
7. Publish: back in Tag Manager, click Submit to publish your container.

Step 2: Share Access

1. Sign in to Google Tag Manager.
2. Select the account and container you want to share.
3. Click Admin, then User Management under the container section.
4. Click the plus button and choose Add users.
5. Enter the email address of the person or agency you're adding.
6. Set permissions: Publish access lets them create, edit, and publish tags.
7. Click Invite.

Tips

• Install Tag Manager once. Don't also hard-code the same tags on your site, or conversions may be counted twice.
• Use Preview mode to test changes before publishing.
• Give publish access only to people you trust to make live changes to your site's tracking.

At Uppertier Marketing, we use Tag Manager to keep tracking clean and consistent across every platform. If you need help, schedule a call with our team.