How to Set Up & Share Access to Local Services Ads

Local Services Ads are a pay-per-lead advertising platform from Google built for local service businesses. They appear at the very top of Google search results, above traditional Google Ads, and they're managed separately from your regular Google Ads campaigns.

Step 1: Create a Local Services Ads Account

Go to the Local Services Ads website.
Click Get started and sign in with your Google account.
Follow the prompts to create your account if you don't have one.

Step 2: Share Access

Sign in to your Local Services Ads account.
Open the profile menu and click Settings.
Go to People and access (or Account access).
Add the email address of the person or agency you're adding.

Step 3: Get Ready for Verification

Google screens Local Services Ads advertisers before ads can run. Requirements vary by industry and location, but usually include:

Business licenses: they must clearly show the business name you entered at signup and an expiration date. If you operate under a DBA, include that license too. Some industries also require licenses for individual workers.
Background checks: Google checks the standing of your business and its owners through a screening partner. Each owner receives an email to upload a copy of their ID. Results can take about a week.
Google Business Profile: each location needs its own Local Services Ads account, connected to the correct Business Profile.
Billing: add payment details and set a weekly budget.
Proof of insurance: if your industry requires it.

Tips

Gather licenses and insurance documents before you start. Missing documents are the most common cause of delays.
Answer leads quickly. Responsiveness affects how often your ads show.
Review your leads and dispute ones that don't qualify, like spam or job seekers.

At Uppertier Marketing, we help local businesses get verified and running on Local Services Ads alongside their Google Ads campaigns. If you need help, schedule a call with our team.