How to Set Up Ringba Call Tracking for Google Ads

Ringba is a call tracking platform. It gives you tracking phone numbers, forwards calls to your business, records them, filters spam, and qualifies leads based on rules you set, like minimum call length. Paired with Google Ads, it shows which campaigns and ads are actually driving phone calls.

Step 1: Set Up Ringba

Log in at ringba.com. Ringba uses two-factor login, so have an authenticator app like Google Authenticator ready on your phone.

1. Create a campaign: name it after the business and select the country.
2. Create a publisher: name it after the business. Turn number creation off, and enable access to recordings if the business wants to listen to calls.
3. Invite users: add the email, first name, and last name of each person who needs access. Each user gets an email invite and sets up their authenticator app.
4. Create a target: this is the phone number calls are forwarded to. Enter the business phone number in +15551234567 format and select the business's time zone.
5. Create a routing plan: under Call flows, then Routing plans, add the target with priority 1 and weight 100. Set it to convert on call length, choose a minimum length like 90 seconds, and enter a revenue value per qualified call if you track one.
6. Buy a tracking number: under Numbers, then Manage numbers, add a new number. Choose a local number with the business's area code for a local business, or toll-free for a nationwide one, and assign it to the publisher you created.

Step 2: Test It

• Call the new tracking number and confirm it forwards to the business correctly.
• Check that the call shows up in Ringba with its duration and, if enabled, the recording.

Step 3: Give Everyone Access

• Make sure each invited user accepts their Ringba email invite and sets up their authenticator app.
• Confirm they can see call details like duration and recordings.

Step 4: Put the Number to Work

• Google Ads: add the tracking number as a call asset at the campaign level, depending on your strategy.
• Google Business Profile: sign in at business.google.com, select the location, click Edit profile, open the Contact section, and add the tracking number as a secondary phone number.

Tips

• Use separate tracking numbers for different channels if you want to compare them.
• Pick a call length that reflects a real conversation for your business.
• Make sure calls tracked in Ringba aren't also counted by another call tracking setup in Google Ads, so you don't double-count.

At Uppertier Marketing, we use call tracking to show which campaigns drive real phone leads, not just clicks. If you need help, schedule a call with our team.