How to Create and Share Access to Google Analytics (GA4)

Google Analytics helps you track traffic, user behavior, and performance across your website. Linked to Google Ads, it shows what visitors do after they click your ads. Here's how to set up an account and share access with your agency or team.

Step 1: Create a Google Analytics Account

1. Go to analytics.google.com and click Start measuring.
2. Create your account: enter your business or brand name as the account name, review the data sharing settings, and click Next.
3. Set up a property: name it after your website, choose your reporting time zone and currency, and click Next.
4. Describe your business: choose your industry category and business size, select how you plan to use Analytics, and click Create.
5. Review and accept the Terms of Service.
6. Choose a platform: select Web if you're tracking a website.
7. Set up your data stream: enter your full website URL, give the stream a name like "Main Website," and click Create stream.
8. Install the Google tag: Google shows you a tag to add to the head section of every page, or you can install it through your website platform or Google Tag Manager.

Step 2: Share Access

1. Sign in to Google Analytics with the account that manages your property.
2. Click Admin (the gear icon in the bottom left corner).
3. Confirm you've selected the right account and property at the top.
4. Open Account access management or Property access management, depending on where you want to grant access.
5. Click the plus button and choose Add users.
6. Enter the email address of the person or agency you're adding.
7. Choose a role: Editor lets them make changes and set up tracking. Administrator also lets them manage users.
8. Click Add.

Tips

• Link Google Analytics to Google Ads so you can see post-click behavior and import data where it helps.
• Only give Administrator access to people who need to manage other users.
• Remove access for people who no longer work on your account.

At Uppertier Marketing, we connect Google Analytics, Google Ads, and your other tools so your reporting tells one consistent story. If you need help, schedule a call with our team.