How to Share Access to Your Google Ads Account
Find your Customer ID, send it to your agency, then accept their manager link request in Access and security.
Most agencies manage Google Ads through a manager account (sometimes called an MCC). Linking your account to theirs gives them access to build and optimize campaigns, while you keep ownership of the account, the billing, and the data. The whole process takes a few minutes.
Step 1: Sign In to Google Ads
- Go to ads.google.com and sign in with your business Google account.
- If you don't have an account yet, create one. If Google tries to walk you through creating a campaign, skip it or switch to Expert Mode. Your agency will build the campaigns.
Step 2: Find Your Customer ID
Your Customer ID is the 10-digit number (for example, 123-456-7890) at the top right of your Google Ads dashboard, next to your account name.
Step 3: Send Your Customer ID to Your Agency
Email the Customer ID to your agency. They'll use it to send a link request from their manager account. Your Customer ID alone doesn't give anyone access, so it's safe to share.
Step 4: Accept the Link Request
Google emails your account's admins when the request comes in. You can click Accept request in that email, or do it inside Google Ads:
- Click Admin (the gear icon), then Access and security.
- Select the Managers tab.
- Under Link requests, find your agency's request and click Accept.
Only users with Admin access can accept link requests.
Option: Invite a User Instead
If your agency asks for direct user access instead of a manager link:
- Go to Admin > Access and security.
- Click the plus button.
- Enter the email address your agency gives you and choose an access level (Standard or Admin).
- Click Send invitation.
Tips
- Keep at least two admins on your account so you never get locked out.
- You can unlink a manager account or remove a user at any time from Access and security.
- Billing stays in your account. Your agency doesn't need your payment details.
Frequently Asked Questions
What if I don't have a Google Ads account?
Create one at ads.google.com, skip the campaign setup, and send your agency the new Customer ID.
Where can I read Google's instructions?
See Link accounts to your manager account and Manage access to your Google Ads account.
At Uppertier Marketing, we help businesses get their Google accounts connected and set up the right way so campaigns launch smoothly. If you need help, schedule a call with our team.
